High-Intensity Volumizing Washable Mascara - Very Black

Buildable volume, intense color and defined lashes for an eye-catching look.

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Create fuller-looking, beautifully defined lashes with every swipe.

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Colossal Bubble Mascara with buildable inflated volume, sleek separation and up to 24 hour wear

Buildable volume.
Clean separation.

Inflate the look of every lash without losing definition. The formula is designed to build visible volume while keeping lashes sleek, lifted and separated.

Buildable Layer the look from defined to more dramatically volumized.
Separated Defined lashes with a lighter, more fanned-out appearance.
Up to 24HR Long-wear performance highlighted in the product imagery.
Colossal Bubble Mascara packaging in shade 801 Very Black with mascara wand and tube
01 / The mascara

Very black.
Big impact.

It pairs a high-impact black mascara formula with its distinctive Inflator Comb Brush to create visibly fuller, more separated lashes.

801 Very Black 0.33 fl. oz. / 10 ml Inflator Comb Brush
Close-up of Colossal Bubble Mascara Inflator Comb Brush
02 / Brush technology

Separate.
Lift. Inflate.

The Inflator Comb Brush is the detail that defines the look. Its comb-like structure works through the lashes while depositing mascara, helping create volume with visible separation.

Comb-style separation Even coating Buildable volume
Before and after eye comparison showing the Colossal Bubble mascara lash effect
03 / The result

More lash.
Still defined.

The before-and-after image shows the Signature Volume Mascara effect: a visibly fuller lash line with greater length, definition and separation while individual lashes remain easy to see.

Visible volume Fanned-out finish Sleek definition
Before and after mascara results shown on long, sparse and curly lashes
04 / Different lash types

Your lashes.
Turned up.

The visual results show the mascara across long, sparse and curly lash types, with each look gaining stronger definition and a more noticeable, expanded lash effect.

01
Long lashes

Builds intensity while helping keep the lash pattern clearly separated.

02
Sparse lashes

Adds visual density so the lash line appears fuller and more defined.

03
Curly lashes

Emphasizes each lash for a more pronounced, fanned-out finish.

Mascara application using the comb brush from the lash roots toward the tips
05 / Application

Lift.
Separate.
Build.

Work the comb brush through the lashes from root to tip so the teeth can distribute formula while separating. Add another pass where you want a more inflated, high-impact finish.

1
Start at the root

Place the brush close to the lash line for definition at the base.

2
Comb through to the tips

Let the brush teeth separate and coat the lashes as you move upward.

3
Build your volume

Repeat where desired for a more dramatic Volume Mascara lash look.

Questions, answered

FAQ

What kind of finish does It Mascara create?
It is designed around buildable, inflated-looking volume with a sleek and visibly separated lash finish.
What makes the Inflator Comb Brush different?
The brush uses a comb-style structure to work through individual lashes while applying mascara, helping create volume without losing visible lash separation.
Can the volume be built up?
Yes. Buildable volume is one of the core product benefits shown in the campaign imagery, so the look can be layered depending on how much impact you want.
How long is the mascara designed to wear?
The supplied product imagery highlights up to 24-hour wear.
Does it work on different lash types?
The campaign imagery demonstrates the Volume Mascara effect on long, sparse and curly lashes, showing increased definition and visible volume across different natural lash patterns.
Which shade is shown?
The packaging shown is shade 801 Very Black.
What is the product size?
The package shown contains 0.33 fl. oz. / 10 ml.
How should I apply it for the Volume Mascara effect?
Start near the lash roots and comb upward toward the tips. Allow the brush to separate the lashes as it coats them, then add another pass wherever you want more visible volume.